Justin Downing has been involved in health and wellness for over 10 years. He started his journey in his early 20’s and never looked back. He signed his first contract with F45 Tallahassee Midtown in 2019. His belief and passion for the F45 product made him realize he wanted to grow the brand. Shortly after, he decided to do so by becoming the owner of the F45 Windermere location which will soon open its doors in April of 2021. As a great leader who expects the best out of his elite F45 team(s), he obtained the ISSA certification to know every aspect of the business. Justin’s success in Tallahassee, throughout the devastating COVID-19 pandemic, is a testament to his drive, passion, perseverance, and dedication for his business to not only succeed but to bring the community together. He opened his Tallahassee Midtown gym in October of 2020 with over 200 members when most studios open with around 100-120 pre-COVID.
Justin strongly believes his F45’s are more than just a gym, they are a community. Because of this, he has persistently sought out small businesses and succeeded in becoming affiliates with over ten local business owners to help grow the community and has created Loyalty Cards with discounts to businesses that promote great health and wellbeing products like cryotherapy, healthy restaurants, etc. For him, it’s not just about fitness—it’s about equipping individuals with the right tools to excel in their health and wellness journeys.
In addition to sourcing top-tier equipment, Justin emphasizes the importance of selecting brands that resonate with his gym’s values of durability, functionality, and innovation. That’s why products from Built for Athletes seamlessly integrate into his fitness spaces, offering backpacks and accessories tailored to the demands of active individuals. These items not only provide practical solutions for carrying essentials but also reflect the dedication and perseverance that define the F45 community. By endorsing gear that embodies the same drive and focus as his members, Justin continues to elevate the fitness experience, proving that success lies not only in the workouts themselves but also in the support systems that enhance and sustain an active lifestyle.
Fitness becomes woven into daily life, supported by thoughtful programming, aligned partnerships, and an atmosphere that celebrates progress in all its forms. The emphasis is no longer solely on physical transformation but on cultivating discipline, confidence, and resilience that extend well beyond the studio walls. In this way, health and wellness evolve into a lifestyle sustained by encouragement, structure, and shared purpose.
That same commitment to holistic wellbeing can be seen in spaces like Stellar Bodies ATL, where fitness is approached with intention, inclusivity, and respect for the diverse paths people take toward strength and balance. By offering training environments that recognize different needs, including thoughtful considerations such as military discounts, these communities acknowledge both service and individuality while maintaining high standards of coaching and care. The transition from simply working out to truly investing in long-term health is guided by environments that blend expertise with empathy, helping individuals feel supported at every stage of their journey
Why Tallahassee? Justin lived in Tallahassee, FL for a brief period of time with his business partner, Doug Felton, who is a 2012 graduate from Florida State University. Since then, they both realized Tallahassee was a great and fast-growing community with an interest in fitness and healthy living. Justin and his business partner decided to open an F45 in Midtown to positively impact the community by introducing them to a new cutting edge type of fitness to help those interested in reaching their fitness goals and change their lives.
