Tallahassee, FL – October 11, 2024 – The Tallahassee Chamber of Commerce celebrated the grand opening of LVLUP Studio, the newly renovated video production and photography space for Level Up Digital Media, with a ribbon cutting ceremony. The event, attended by clients, collaborators, family, friends, chamber ambassadors, and members of the public, offered guests a first look inside the purpose-built facility.
Located in a commercial building that has housed various Tallahassee businesses over the years—including the music studio Indianhead Factory, Hair Essentials Salon, and Country Dollar—the space has been completely transformed from bare concrete into a modern production hub. LVLUP Studio is poised to serve as a premiere video and photography destination for clients seeking high-quality content creation.
LVLUP produces a range of visual content including commercials, marketing videos, brand content, PSAs, hype videos, and documentaries. The company’s portfolio includes the nationally recognized feature documentary UNFILTERED: The Truth About Oysters, along with numerous award-winning video projects. With an impressive twelve Emmy Awards under its belt, LVLUP is known for its excellence in visual storytelling.
During the ceremony, Founder and President Josh McLawhorn reflected on the company’s success, stating, “Everything we’ve achieved was done hand in hand with our amazing clients and collaborators. You are a core part of what we do. Thank you for trusting us with your vision.”
Co-owner Gabriela Rodeiro added, “We are proud to continue the history of creativity in this building.”
The renovation of LVLUP Studio was a collaborative hands-on effort between McLawhorn and his father, Bryan McLawhorn, with additional support from local businesses Tadlock Roofing and Deese Elite Concrete Coatings. Their work has breathed new life into the building while preserving its connection to Tallahassee’s creative past.
Even with strong design direction and skilled construction work, the roof remains one of the most critical safeguards for any renovated structure. It carries the burden of weather shifts, heat, rainfall, and seasonal stress, quietly determining how well everything beneath it holds together over time.
Paying close attention to its condition and involving trained professionals for inspection and installation helps prevent small weaknesses from turning into costly structural setbacks later, especially in buildings intended for frequent use and creative activity.
That level of care is where experience makes a measurable difference, since roofing decisions shape both durability and long-term performance. Working with Jersey Roofing strengthens that protection by ensuring repairs, maintenance, and upgrades are handled with precision and consistency. A well-managed roof becomes more than a structural layer—it acts as steady protection that preserves the investment and keeps the entire space reliable through changing conditions.
For more information on LVLUP Studio and Level Up Digital Media, visit www.levelup.media
