Consumers can support Second Harvest of the Big Bend by visiting any Red Hills Market Shell Gas Station
Tallahassee, FL (March 1, 2025) – Second Harvest of the Big Bend is teaming up with a hometown favorite in Tallahassee, Red Hills Market, to launch the Fueling Up for Kindness campaign throughout the month of March. At any of the 10 Red Hills Market Shell Station locations, customers can help fight hunger by donating at the register—because even small contributions can make a big impact.
At Red Hills Market, community is everything. It is more than just a place to grab coffee or fuel up— it’s a part of your day, your routine, and your neighborhood. The Fueling Up for Kindness Campaign is Red Hill’s way of inviting customers to join them in giving back to the community we all love. Their approach to integrating the community into every aspect of their operations is evident through their emphasis on local support, offering fresh local finds, and maintaining strong personal connections with customers, underscoring their dedication to the community’s well-being.
“As a local business, we believe in supporting the organizations that truly make a difference,” said Charles Rooney, President of Rainey Cawthon Distributors, the parent company of Red Hills Market. “Second Harvest of the Big Bend does incredible work ensuring families have access to food, and we’re honored to support them. We encourage our customers to help us make a real impact by donating throughout the month of March.”
Every dollar donated at Red Hills Market goes directly to Second Harvest of the Big Bend, helping provide food and hope to families struggling with food insecurity right here in our community.
“We are beyond grateful to Red Hills Market for standing with us in the fight against hunger,” said Monique Ellsworth, CEO of Second Harvest of the Big Bend. “Their unwavering commitment to our community is truly inspiring. Through this partnership, we’re able to ensure that more families in the Big Bend have access to healthy and nutritious food. Together, we’re making a real difference.”
We invite all our customers to take part in the Fueling Up for Kindness Campaign by simply adding a donation at checkout by marking their name and amount on the orange second Harvest signage. Whether it’s a dollar or more, every bit helps—and together, we can make a real difference!
10 Red Hills Markets are conveniently located throughout the Tallahassee area. To find your nearest Red Hills Market/Shell station, visit https://rhm.raineycawthondistributor.com/locations/.
To learn more about Second Harvest of the Big Bend and their fight against hunger, visit fightinghunger.org.
ABOUT SECOND HARVEST OF THE BIG BEND
Second Harvest of the Big Bend is a non-profit hunger-relief organization that sources, packages, and distributes food through a network of partner agencies and organizations across 16-counties in rural North Florida. Second Harvest of the Big Bend also provides food and nutrition information to children, seniors, and families in need through various programs. The mission of Second Harvest of the Big Bend is to advance change by feeding the hungry, educating, and engaging the community in the fight to end hunger. Our vision is a hunger-free Florida Big Bend. To learn more, visit www.fightinghunger.org.
ABOUT RED HILLS MARKET
Red Hills Market is a locally owned group of markets in Tallahassee, renowned for its commitment to the community and convenience. With 10 locations, including stops at every I-10 interchange, Red Hills Market serves as a vital hub for daily essentials, offering a mix of trusted national brands and fresh local finds. Their motto, “Fuel Your Day,” encapsulates their mission to provide a convenient and inviting environment for busy individuals. Operated by the family-owned Rainey Cawthon Distributors since 1948, Red Hills Market has been a cornerstone in the community for over 75 years, continually supporting local needs and fostering a sense of neighborhood unity.
