TALLAHASSEE, Fla. – [Oct. 15, 2025] – Florida Blue Medicare, part of GuideWell, a mission-driven, not-for-profit mutual holding company, serving the needs of thousands of Floridians, released its offerings for the 2026 Annual Enrollment Period (AEP) which allow consumers to choose from a variety of plans that offer flexibility, affordability, and quality care.
During AEP, which runs from Oct. 15 to Dec. 7, Medicare-eligible individuals can choose a Medicare Advantage, Medicare Supplement, or Medicare Prescription Drug Plan for coverage effective Jan. 1, 2026. This is particularly important in Florida, which has the second-largest population of older adults in the United States, with one in five Floridians aged 65 and older.
This year, Florida Blue Medicare is offering Leon County Medicare beneficiaries the choice of 2 Medicare Advantage plans, both available for a $0 monthly plan premium.
Once again, Florida Blue Medicare is offering a Medicare Advantage plan designed for veterans. Approximately 692,000 veterans over age 65 live in the state of Florida, according to the Florida Department of Veterans’ Affairs. Our BlueMedicare Patriot PPO plan provides members with $100 toward their monthly Medicare Part B premium and helps veterans save money by not including Part D prescription drug coverage, which many veterans receive through Veterans Affairs.
“Millions of Floridians will select annual Medicare health care benefits this year. Choosing the right health coverage can be complex and overwhelming, especially if you’re new to Medicare,” said Alisha Pieraccini, senior vice president for Florida Blue Medicare. “Every year, we provide solutions to meet the evolving health care needs of our members by investing in benefits and services that deliver real value to our members, like care management, because our goal is supporting overall health and quality of life.”
More than one in five Floridians are enrolled in Medicare, and more than half of those beneficiaries enroll in Medicare Advantage plans. Florida Blue Medicare offers a range of plans with comprehensive benefits and value-added perks, including:
• Vision, dental, and hearing benefits
• A network of providers who share our commitment to quality and affordability, delivering exceptional care and value to our members
• Personalized condition management and guidance, which provides coaching and support from a team of nurses for members with complex injuries or chronic illnesses
• Pharmacy concierge services, including Medication Therapy Management and Medication Adherence programs, which help members get the best results from their medications and ensure they’re taking them as prescribed
• HealthyBlue rewards: Florida Blue Medicare Advantage members can earn up to $100 in rewards for taking care of their health.
• Silver Sneakers® Fitness Program: Florida Blue Medicare members have access to fitness benefits that includes in person, and virtual classes, plus and workshops.
• Saving money with Blue365®: A free health and wellness discount program with year-round exclusive discounts of up to 50% on fitness gear, healthy eating options, prescription eyeglasses, and more.
“Medicare beneficiaries are likely to see significant changes in 2026,” said Darnell Smith, North Florida Florida Blue market president. “We want to make sure Medicare-eligible residents across North Florida and the Panhandle have the information they need to make informed decisions about their health care options to ensure they have the coverage that best meets their needs. We know these changes can be overwhelming, and we’re here to help. That’s why this year, especially, it’s essential to carefully review your options during AEP and talk to a licensed agent if you have questions.”
To learn more about AEP and Medicare options offered by Florida Blue Medicare, individuals can visit our website at FloridaBlue.com/Medicare or visit a local Florida Blue Center.
About Florida Blue Medicare
Florida Blue Medicare is committed to helping our Florida neighbors live healthier. We offer a wide range of plan options, including Medicare Advantage plans, to give our members what they need to live their best lives and improve their overall health and well-being. Headquartered in Jacksonville, Fla., Florida Blue Medicare is built for Florida’s seniors and proud to be affiliated with Florida Blue, a health insurer that has served Floridians for 80 years. Florida Blue and Florida Blue Medicare are Independent Licensees of the Blue Cross and Blue Shield Association. Learn more at FloridaBlue.com/Medicare.
Florida Blue and Florida Blue Medicare are Independent Licensees of the Blue Cross and Blue Shield Association. Florida Blue is a trade name of Blue Cross and Blue Shield of Florida Inc. Florida Blue is a PPO and Rx (PDP) Plan with a Medicare contract. Florida Blue Medicare is an HMO Plan with a Medicare contract. Enrollment in Florida Blue or Florida Blue Medicare depends on contract renewal.
We comply with applicable Federal civil rights laws and do not discriminate on the basis of race, color, national origin, age, disability, or sex. View the Discrimination and Accessibility Notice at floridablue.com/ndnotice, plus information on our free language assistance services.
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The Blue Cross and Blue Shield Association is an association of independent, locally operated Blue Cross and Blue Shield Plans. Blue365® offers access to savings on items that Members may purchase directly from independent vendors, which are different from items that are covered under the policies with your Blue Cross and/or Blue Shield Company (each a “Blue Company”), its contracts with Medicare, or any other applicable federal healthcare program. The products and services described herein are neither offered nor guaranteed under your Blue Company’s contract with the Medicare program. In addition, they are not subject to the Medicare appeals process. Any disputes regarding these products and services may be subject to your Blue Company’s grievance process. Blue Cross and Blue Shield Association (BCBSA) may receive payments from Blue365 vendors. BCBSA does not recommend, endorse, warrant or guarantee any specific Blue365 vendor or item. Visit blue365deals.com for more information.
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