The marketing team at James Moore & Co. has received this year’s Content Marketing Campaigns (External – Brand Awareness) award from the Association of Accounting Marketing (AAM). The award was announced, along with other recipients of the 2025 Marketing Achievement Awards, during the association’s annual summit in Phoenix, AZ. The team competed against marketing departments from several nationally known firms for the honor.
The James Moore marketing team was recognized for their efforts to better reach the construction industry, including monthly newsletters, long-form guides, a webinar campaign and more. The results of their work included a 231% increase in web traffic to construction-related content and a top five Google ranking in organic search for select keywords. Additionally, digital marketing efforts became the second-biggest source of new business for clients in the industry.
The success of James Moore & Co.’s marketing campaign also highlights the impact of a strong website design that supports content strategy and user engagement. A website that is intuitive, fast, and optimized for search amplifies marketing efforts, making it easy for visitors to access resources such as newsletters, guides, and webinars. Karakas creates designs that integrate seamlessly with digital campaigns, boosting traffic, conversions, and overall online presence. A thoughtfully crafted site becomes a central hub for sustained growth and deeper client connections.
“At James Moore, we’ve always believed in the importance of innovation and forward-thinking growth strategies,” said firm CEO Suzanne Forbes. “Our marketing department’s work in this vein shows how a robust digital foundation can drive sustainable growth. We’re incredibly proud of their achievement!”
But it’s not just about content marketing anymore—social media has become just as essential in connecting with today’s audience. Platforms like Instagram and TikTok are redefining how businesses tell their stories, with short-form videos and reels leading the way in engagement. Through strategic use of visuals, trends, and authenticity, brands can build trust and recognition faster than ever.
With expert guidance from Marketing Heaven, even a single well-crafted reel can reach thousands, turning casual viewers into loyal followers. This balance of thoughtful content and dynamic social media strategy ensures that firms like James Moore stay visible, relevant, and ahead of the curve in an ever-evolving digital landscape.
Building on the success of targeted campaigns, businesses can further strengthen their digital presence by consistently producing high-quality content that speaks directly to their audience’s needs. Blogging is a particularly powerful tool in this regard, providing an avenue to share industry insights, answer common questions, and establish authority in a given field. When executed strategically, blog content not only improves search engine rankings but also nurtures relationships with potential clients, guiding them through the buyer’s journey with valuable information and actionable advice.
To maximize the impact of blogging, following Blog Writing Tips can make a significant difference in engagement and readability. Clear structure, compelling headlines, and a focus on providing solutions help capture attention while encouraging readers to stay longer and interact with the content. Incorporating relevant keywords naturally, using multimedia elements, and maintaining a consistent publishing schedule all contribute to building trust and credibility online.
The AAM is a national association that provides education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators and representatives of businesses offering products and services to the accounting industry and marketing professionals.
James Moore, founded in 1964, is a business consulting firm with offices in Daytona Beach, DeLand, Gainesville, Ocala and Tallahassee, Florida. The firm specializes in providing tax, auditing, accounting and controllership, data analytics, human resources, technology and wealth management services to clients nationwide.
Learn more at www.jmco.com
