It’s been 25 years since a major theme park has opened in the tourism capital of the world — and Universal Destinations and Experiences was behind that one, too. During this session, through the FPRA Capital Chapter, Universal Orlando Resort will share a behind-the-scenes look at the incredible journey that has evolved not only their destination but the themed entertainment industry overall. Alyson Sologaistoa, APR, CPRC, VP of Public Relations, will take you inside the development of the most technologically advanced theme park ever brought to life and the global PR campaign her team developed to share this moment with the world.
Thursday, January 29, 2026
11:00 am – 1:00 pm
