Tori Deal is a public affairs advisor at Holland & Knight LLP in Tallahassee, where she is a member of the firm’s Public Policy & Regulation Group and Florida Government Advocacy Team.
With more than 18 years of experience in Florida government, public policy and government relations, Tori has built a career navigating complex policy issues, cultivating strategic relationships and advancing legislative and regulatory initiatives across the state.
Prior to joining Holland & Knight, Tori served as Director of Florida Operations for The Vogel Group and spent 14 years with the Florida Department of Environmental Protection (DEP), where she served as senior executive assistant and advisor to multiple agency secretaries. Her extensive experience working alongside state leadership has provided her with a deep understanding of Florida’s legislative and executive branches, regulatory processes and public policy development.
At Holland & Knight, Tori advises and advocates on behalf of clients across a diverse range of industries, including energy, environmental policy, healthcare, agriculture, equine affairs and broader business interests. Beyond her advocacy work, she serves as Co-Chair of the firm’s Equine Athlete Sponsorship Program, an initiative dedicated to supporting young equestrian athletes. She also participates in youth environmental education and community outreach initiatives and has supported Big Brothers Big Sisters of the Big Bend through Holland & Knight.
Tori attended Tallahassee State College. A lifelong Floridian with deep roots in the Big Bend region, she resides in Tallahassee with her husband, founder and owner of Florida Wing Factory. She remains actively engaged in professional and community initiatives throughout Florida.

