In an
era when marketing trends come and go, one Tallahassee-based agency has remained a constant force for four decades. RBOA – Digitally Driven Marketing is celebrating 40 years in business, marking a legacy of championing non-profits, associations, and community-focused organizations across Florida and beyond.
What began as a traditional public relations firm in 1985 has transformed into a modern digital marketing powerhouse, integrating cutting-edge digital tools with four decades of strategic insight.
The company’s latest chapter began in January 2023 when Michael Winn purchased RBOA from founder and longtime owner Rick Oppenheim. In just over two years under Winn’s leadership, the firm has tripled in growth – expanding its team, services, and digital capabilities while staying rooted in the values that built its legacy.
“Marketing is changing at lightning speed, but our foundation has never been stronger,” said Winn. “We’ve embraced the digital revolution without losing our sense of purpose. That’s why we rebranded to RBOA – Digitally Driven Marketing. Because that’s exactly who we are.”
Today, RBOA delivers fully integrated campaigns that connect audiences through digital advertising, social media, web design, video production, and content strategy. It’s a digitally driven agency with deep roots in purpose and advocacy.
“We’ve always been champions of the underdogs – the nonprofits, the unsung heroes of our community,” said Winn, CEO and owner of RBOA. “We don’t just believe in their work. We elevate it, amplify it, and give it the platform it deserves.”
For 40 years, RBOA’s work – ranging from statewide agencies to local businesses – has helped organizations translate complex missions into compelling stories, raise visibility, and drive results through innovative awareness campaigns and digital-first strategies across Florida and beyond.
“RBOA brings elite, NFL-caliber marketing expertise to brands, helping them maximize the impact of their marketing resources, even without the NFL-sized budget,” said Winn.
The firm’s 40th anniversary also reflects a generational shift in leadership. It’s a passing of the torch that blends wisdom with innovation, legacy with momentum. With its eyes on the future and its heart in the community, RBOA is proving that mission-driven marketing can thrive for decades and beyond.
About RBOA – Digitally Driven Marketing:
RBOA – Digitally Driven Marketing is a full-service, award-winning marketing and communications firm based in Tallahassee, Florida. Since 1985, RBOA has partnered with nonprofits, associations, and advocacy organizations to deliver impactful digital strategies, compelling storytelling, and measurable results across marketing, communications, advertising, video, web, and social media.
