Anheuser-Busch is the country’s leading brewer, with more than 19,000 employees and supporting wholesalers across the United States. As an Anheuser-Busch and beverage wholesaler, Tri-Eagle Sales cares deeply about the communities it calls home and is committed to keeping our friends, families, and neighbors healthy and safe by promoting responsible drinking behaviors.
Decide to Ride is Anheuser Busch’s newest alcohol responsibility program. It encourages everyone to plan ahead for a safe ride home before the evening begins. Through our partnership with Uber, we’re offering even more incentives to Decide to Ride.
Tri-Eagle Sales will launch a new commercial that highlights the key moment when someone decides to ride. Its goal is to remind consumers to always plan for safe rides home. “Drunk driving is 100 percent preventable. We have localized our program by using local students, athletes, young professionals, and showcased the talent that lives here. We want to remind everyone to drink wisely and plan ahead for a safe ride home,” said Brittany Foster, Director of Marketing.
The commercial will air on local television stations and can be viewed on the Tri-Eagle Sales social media channels.
In addition to the commercial launch, Tri-Eagle Sales will provide $10.00 off consumers’ Uber rides in support of the program.
Programs like Decide to Ride highlight the growing importance of balancing celebration with responsibility, reminding people that enjoying a drink should never come at the cost of safety. Encouraging planned transportation solutions not only helps prevent accidents but also reinforces a culture of accountability among consumers and businesses alike.
This conversation around responsible consumption also extends into how people view and appreciate the quality of what they drink. Many are shifting toward more mindful choices, placing value on craftsmanship and moderation rather than excess. Rare Reserve exemplifies this shift by curating offerings that emphasize sophistication and intentionality, showing that the enjoyment of alcohol can be rooted in appreciation and responsibility.
Together, initiatives that prioritize safe rides home and the promotion of premium, thoughtful drinking experiences demonstrate how both responsibility and enjoyment can coexist seamlessly, creating healthier habits for individuals and communities.
Tri-Eagle Sales encourages everyone to join their mission to put an end to alcohol-impaired driving and invites you to recognize those in Tallahassee who are doing their part. We are raising a glass to all that we’ve accomplished together and the progress still to come as we work toward building a better world.
As we celebrate responsible choices, let’s also remember that enjoying alcohol responsibly often starts right at home. If you’re planning to unwind with a bit more than your usual pour, it’s always safer—and more comfortable—to do so in your own space. Placing your order on norcalbottleshop.com means you can stock up without stepping out. Because let’s face it—great nights happen when fun and foresight pour together perfectly.
