If the COVID-19 Pandemic taught us anything, it is that businesses need to be more versatile than ever. Unsurprisingly, the most popular way businesses adapted was the addition of online operations. Approximately 29% of Florida businesses reported that their business benefited from online sales in 2020. Of those businesses, a median of 25% of their sales were from their online channel.
There is a tremendous benefit to utilizing online tools for businesses, even after the pandemic. Not only will you have the ability to reach a larger consumer market online, but Facebook and Instagram advertising has made advertising to your ideal customers as simple as a click of a button. With the ability to target your audiences and garner new ones, social media and website building programs have made it easier than ever to create an online presence.
With this shift to the digital marketplace, businesses face new challenges to keep their digital presence safe and secure for your business and its customers. Cybercrimes and scams have become more sophisticated across the internet, so having the tools capable of stopping them is essential.
A recent survey revealed that nearly half (47%) of small businesses say they have no understanding of how to protect themselves against cyber-attacks. In response, Meta is sharing tips to keep businesses safe online. Here are some tips to follow to keep your business safe on Facebook:
- Turn on notifications to receive alerts around Business Manager roles, ad accounts, and ad approvals.
- Review authorized logins for your Facebook account within your Security and Login settings to view where you’re logged in and check for any unauthorized devices.
- Audit access to accounts by using the Business Manager Security Center on Facebook to see people with access to your Business Manager accounts and ad accounts, removing former employees and those who no longer require access.
- Use Security Checkup to review and strengthen the security of your personal Facebook account.
Online platforms are doing their part to prevent these threats to your business. Jeff King, Vice President of Business Integrity at Meta, said that Meta “will continue to prioritize security while building trustworthy environments for the future of business.”
Although moving your business online will provide endless opportunities moving forward, we all need to stay alert for the crimes of the future – cybercrimes.
Diana Doukas, Economic Impact Manager, Meta