Marketing Webinar: An Overview of Tampa International Airport’s Social Media Strategy

Join FPRA Capital Chapter as we welcome C.J. Johnson, Tampa International Airport’s Communication Manager. C.J. will dive into the bold, irreverent approach that defines Tampa International Airport’s online presence and has led to the Airport becoming the most-followed large US airport on social media. This presentation explores the strategy behind the Airport’s viral campaigns and the deliberate development of TPA’s giant flamingo’s persona. Attendees will get a behind-the-scenes look at how humor, timing and tone drive engagement and brand recognition. It’s a candid look at what happens when a social media program embraces being loud, clever and a little bit funny. Can’t attend live? Register and watch the recording that will be sent via email following the event.

For more information, please visit: https://fpra-capital.org/event/is-this-thing-on-an-overview-of-tpas-obnoxious-social-media/

Date and Time: Thursday, June 25 2026 from 12:00 pm to 1:00 pm.