Tallahassee, FL — Tri-Eagle Sales announces that, on June 1, it acquired the sales, marketing and distribution rights for DG Yuengling & Son, Inc. Tri-Eagle Sales has immediately commenced the distribution of Yuengling brands in its entire territory in North and North Central Florida to expand their demographic reach.
“Investing and partnering with Yuengling allows us to expand their consumer audience, oftentimes to markets previously untouched by these brands,” says Mike LePorin, Vice President of Sales and Marketing at Tri-Eagle Sales. “Supporting and distributing these brands is important to us. We continue to be the go-to beverage experts for our customers and community, and this is reflected in our company values.”
DG Yuengling & Son, Inc., a well-known family-operated business based in Pottsville, Pennsylvania, markets the core brands Yuengling Traditional Lager, Light Lager, Black & Tan, and its newest offering, Golden Pilsner. Yuengling’s new campaign focus behind its beers will encourage consumers to “Spread Your Wings” and highlight inspirational and fun activities for consumers to enjoy this summer. The Brewers Association, an industry trade association, defines Yuengling as the largest independently owned American brewery. Yuengling also fits three brewer-defined attributes: small, independent, and traditional.
Yuengling consumers will start seeing more of these sought-after brands at their nearby grocery, convenience, and liquor stores, as well as at bars and restaurants.
Yuengling Traditional Lager – Famous for its rich amber color and medium-bodied flavor with roasted caramel malt for a subtle sweetness and a combination of cluster and cascade hops, this true original delivers a well-balanced taste with very distinct character. Born from a historic recipe that was resurrected in 1987, Yuengling Traditional Lager is a true classic. ABV: 4.5%
Yuengling Light Lager – An exceptional brew that appeals to consumers who don’t want to sacrifice character for a low-calorie light beer. Masterfully developed to maintain the full flavor profile akin to our flagship Lager brand but has only 99 calories per 12-oz. serving. Skillfully pairing a caramel malt flavor and mild hop character creates a beautifully rich-colored beer with deep amber highlights that finishes smooth and clean. ABV: 3.8%
Yuengling Black & Tan –Yuengling Black & Tan models a traditional English half and half. Introduced in 1986, Yuengling produced one of the first hand-crafted draft blends to lead this style of American brewing. Black & Tan combines 60% of our popular Dark Brewed Porter and 40% of our Premium Beer to create a brew that is rich and dark in color with hints of caramel and coffee from the dark-roasted malts. ABV: 4.5%
Yuengling Golden Pilsner –This highly sessionable beer is our interpretation of an outstanding, modern pilsner, born from six generations of brewing expertise. Golden in both name and color, Yuengling Golden Pilsner is the perfect balance of hop and malt character for crisp and smooth thirst-quenching refreshment. ABV: 4.7%