Long-time Tallahassee public relations firm RB Oppenheim Associates (RBOA) is bolstering its digital marketing division, Digital Opps, with the recent acquisition of Lyons Digital Media.
RBOA created Digital Opps in 2011 following its merger with Catalyst Consultant Group, LLC. Catalyst’s former CEO Michael Winn joined RBOA then and currently serves as executive vice president and chief digital officer.
Lyons Digital Media has been in business in Tallahassee for more than 25 years, providing website development, website hosting, digital graphics, content management and relationship management tools for business and nonprofit communications under the leadership of its owner, Jonathan Lyons. Under the terms of the acquisition, Lyons has joined RBOA’s Digital Opps team as digital services director.
“Digital is the on-ramp for effectively traveling today’s marketing superhighway,” said Winn. “By acquiring Lyons Digital Media and adding Jonathan to our team, we are enhancing our services and capabilities and raising the bar on our position as one of Florida’s top digital marketing firms.”
The acquisition also dramatically expands Digital Opps’ client base by bringing on board nearly 60 of Lyons’ website hosting and management clients. Digital Opps now hosts and manages more than 180 websites.
“This gives a shot of adrenaline to our already highly energized digital practice,” said RBOA president and CEO Rick Oppenheim. “It enables us to better serve our clients and ensure that we are providing innovative strategies, fast-breaking tactics and digital at scale. It positions us for remarkable growth over the next decade.”
RBOA is Tallahassee’s oldest continually operating PR firm. Founded by Oppenheim in 1985, it became one of Florida’s first “integrated marketing communications” firms more than 25 years ago when it adopted the then-novel approach of “blending PR, advertising, marketing and promotion strategies and tactics into a single strategic toolbox to more precisely, consistently and synergistically meet our client’s needs,” Oppenheim said. Since then, many other firms have tagged themselves with the IMC moniker.
“Adding digital services to our marketing mix eight years ago made sense,” he added. “The marketing world was changing then, with the advent of using social media and other digital tools to enhance relationships between organizations and their customers. That world is growing and changing every day – as is the size of that digital toolbox.”
Services offered by Digital Opps include digital strategy, planning and execution; website design, hosting, ADA compliance and content management; search engine optimization; social media management; blogging, podcasting and email marketing; digital design and graphics; mobile marketing, digital advertising and retargeting; online reputation management; and more.
“I’m proud to join the RBOA and Digital Opps team,” said Lyons. “This is a visionary firm with a deep history, a fabulous reputation and outstanding drive, dedication and determination. It will be a great fit for our Lyons’ Digital Media clients and I’m looking forward to stretching my own creative and digital muscles here.”