CEO Spotlight – Marvin Garland, B2B CFO

As a partner in the largest CFO services firm,* Marvin Garland has more than 20 years in executive management positions and the responsibility of running multiple companies. He works with business owners who want to amplify the strategic impact on cash flow, profitability, sales, and company value. As businesses evolve, they have a growing need for financial expertise, but the cost of hiring an experienced CFO can create a barrier to employment. As a B2B CFO, Marvin is more than a number cruncher or budget cop. He helps businesses, on an as-needed basis, focus on their core competencies for maximum growth, making business transition and strategic CFO services affordable for private business owners.

“My business education started at an early age by working in my dad’s business. Observing the challenges he faced, served me well in my career as it helped me to always look at things from the Owners point of view”.

A 2016 survey of small business owners (Securian, April 2016) indicated that 72% of small business owners don’t have an exit plan, and 54% intend to leave in the next 10 years. One deliverable-service area of expertise that a B2B CFO offers is business transitioning. At some point, most owners need to transition their business to a third-party, ESOP, Private Equity Group (PEG), current management, or a family member. As a Certified Business Transition Expert,TM Certified Public Accountant, and Certified Global Management Accountant, Marvin works directly with owners to build a team of experts to guide them through the process.

The firm’s latest book, The Exit Strategy Handbook: The BEST Guide for Selling Your Business, and its accompanying dashboard software, B2B Exit, prepares business owners for the great number of soon-to-retire baby boomers who will need help transitioning their businesses to ready themselves for the next stage of life. Moving the needle on business transitioning just got easier.

Marvin has been involved with the Tallahassee community through several leadership roles over the past 30 years, including: Florida Special Olympics and Girl Scouts of the Florida Panhandle; among others. Marvin also served on National boards including an Association of Chief Financial Officers and a Think Tank for financial institution suppliers. He is married to Robin Garland, a special needs teacher at Gretchen Everhart, and has two beautiful daughters. When he is not working to support the community, you might find him tending to the family’s horses or restoring an antique truck.

*As the USA’s largest CFO services firm, B2B CFO® focuses on helping emerging and mid-market companies with revenues up to $75 million grow their businesses. Expanded offerings include complete exit strategy assistance to help business owners get to the next stage of their lives. The firm spans 45 states and has 200 plus seasoned partners with more than 6,000 years experience.