Key Opinion Leaders Help Reveal The Secret Of Florida’s Fruitcake Mystery


Contact: Herbie Thiele

December 13, 2012

TALLAHASSEE, Fla. One of the most often asked questions during the holidays is: “What do you do with a fruitcake?” When Ron Sachs, president and CEO of Ron Sachs Communications, received a fruitcake this year the answer was simple. In the season of giving he chose to give the fruitcake to someone else.

Quick to express his “gratitude” to the gift-giver but even quicker to find somewhere to unload the unwanted “delicacy,” Sachs decided to spread the holiday cheer and re-gift the cake to Governor Rick Scott. Unbeknownst to Sachs, this simple act initiated a chain reaction of re-gifting that carried the fruitcake around the Capitol and downtown Tallahassee.

As the fruitcake passed through the hands of some of Florida’s most influential movers and shakers, not once was it welcomed with open arms or open mouths. The rebuffed baked good quickly made the unhappy rounds of Florida Cabinet members, legislative and private-sector leaders, political party poobahs, even media members. The fruitcake’s final destination proves that sometimes things are just meant to be.

Feel free to forward this “video” and this “fruitcake” to your friends and family. Watch the fruitcake’s full journey at or on YouTube starring some of Florida’s insiders and key opinion leaders:

Attorney General Pam Bondi

Chief Financial Officer Jeff Atwater

Tom Feeney, President, Associated Industries of Florida, Florida House Speaker

Will Weatherford

Mark Wilson, President, Florida Chamber of Commerce

Lenny Curry, Chairman, Republican Party of Florida

Rod Smith, Chairman, Florida Democratic Party

Rick Flagg, Bureau Chief, Florida News Network

Ron Book, Super Lobbyist

Mike Vasilinda, Bureau Chief, Capitol News Service

Ron Sachs, President, Ron Sachs Communications