What’s New? More Like, What’s Not?
For the last 12 years, Fiore Communications has been creating content and providing marketing services as essentially a one-man shop. I certainly have had help along the way and have benefited from outstanding partnerships, but at the end of the day, it was me doing most of the work.
My, how times have changed.
Over the last six months, I have added two employees and have a regular stream of outstanding interns from FSU. While I am still chief content officer, bookkeeper and HR director, my staff has come together to provide a level of professionalism and support that would make any boss proud.
We have redesigned our website, expanded our services and are offering innovative solutions to help businesses, associations and other organizations build and communicate with their targeted audiences more effectively and efficiently.
In addition to this reinvented email newsletter, we are ramping up our social media offerings, including some very cool content curation strategies, and are starting an aggressive blogging campaign that launched this week with a focus on audience building.
I am very excited about what the future holds, both for our company and our incredible clients.
So without further ado, I will let the outstanding members of Team Fiore Communications introduce themselves.
The Fiore Communications Team
Content Marketing Strategist
As a content marketing strategist at Fiore Communications, I help clients develop and use content such as blog posts, whitepapers and newsletters to grow an audience, tell engaging stories about their brand and build relationships. I love inbound marketing, which means I use Search Engine Optimization (SEO) techniques to increase website visitors but also to turn those visitors into leads.
I’m driven by getting measurable online marketing results for clients while also helping them get clarity on their brand and the value they offer to potential customers.
When I’m not blogging or performing a website analysis for a potential client, I enjoy leading the young professionals group at my church, trying out new recipes and playing rugby. You can follow me on Twitter at @jeff_machado.
Content Marketing Assistant
I’m currently earning my AA degree at Tallahassee Community College and looking forward to seeking an English degree from Florida State University with a focus on Writing, Editing and Media. I assist with writing projects, building email newsletters and providing marketing research support for our clients.
I have a love/hate relationship with HTML and am fluent in all things Facebook and Pinterest.
And if you were wondering, the answer is yes, I am Dave’s favorite daughter.
Content Marketing Intern
I’m a junior at Florida State University majoring in public relations with a minor in business. I love blogging and creating website content. At Fiore Communications, I assist with writing content for our blog and managing many of our social media efforts.
I also do work for the Republican Party of Florida, and when I’m home, I lend a hand at my family’s hardware store in Pensacola.
Best wishes for a great 2013!
Founder, Chief Content Officer