Local Screenprinting & Embroidery Shop “Rocks” Along After Three Decades
[Tallahassee, Fla.] – Clothesline, a local shop specializing in custom screenprinting, embroidered apparel and promotional items, celebrates a successful 30 years in Tallahassee this week. Since 1981, the company has served thousands of clients ranging from businesses and non-profits to sports teams and individuals across the nation.
Despite tough economic times, when many have been forced to close their doors, Clothesline continues to see growth in sales and clientele. Store owner David Lachter credits this success to quality products, ongoing community partnerships and customer satisfaction.
“An order of 12 t-shirts is every bit as important as an order of 1200,” said David Lachter, owner. “That philosophy – making the needs of every customer a top priority – has created great loyalty and goodwill throughout the years.”
Lachter’s journey in the industry began in 1971, at a fabric outlet store in downtown St. Petersburg. During this time, there was no formal t-shirt “industry.” Those who wanted custom shirts would hire sign companies to print on fabric. Everything changed two years after Woodstock, when rock & roll bands started touring to Tampa, and needed apparel for their fan base.
In fact, Lachter recalls Jimi Hendrix’s personal tailor frequenting the outlet store to find vibrant materials for costumes. Band shirts were growing in demand, and these rock & roll roots began to inspire the evolution of a new craze: custom t-shirts. Lachter saw a business opportunity and moved quickly on the venture. He moved to Tallahassee and in 1981 started his own company, The Clothesline.
“During our initial years, we were working to invent the wheel of t-shirt printing. To say things have changed a lot in the last 30 years would be an understatement,” said Lachter. “The advancement of technologies and various applications is truly astounding. I am surrounded by a phenomenal team committed to staying on top of the latest trends. Growing with the industry has been a vital component to our success.”
His advice to other business owners? Regardless of the industry – long after the order has been placed and invoices have been paid, a customer will remember their experience. Always. Treat people right, and they’ll return the favor says Lachter.
To commemorate his appreciation for the local community he loves, Lachter will donate $500 in “Clothesline Cash” to one local non-profit at the Journey to 30 Anniversary Party Friday, May 6, 2011. The event, to be held at Clothesline’s storefront, 1369 East Lafayette Street, will include a behind-the-scenes tour, live entertainment and raffle drawings. Guests will also have the opportunity to print their own t-shirts.
To RSVP for the “Journey to 30” event on May 6th, please call (850) 877-9171 or email firstname.lastname@example.org.
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About The Clothesline
The Clothesline is a custom screen printing and embroidery company located in Tallahassee, Florida. Additional services include promotional items and art design. All products are created on sight to ensure exceptional quality. For more information on The Clothesline visit www.clothesline.net