CEO Spotlight – Bill Hambsh, North Florida Women’s Care

They deliver babies and screen for breast cancer, but that is merely one slice of the pie. North Florida Women’s Care sees women through all stages of life – from adolescence through the golden years. Women enter their doors seeking care for everything from incontinence to infertility, and the practice’s variety of service offerings is ever expanding.

Bill, the CEO and Practice Administrator, is a CPA and Certified Medical Practice Executive and has been with North Florida Women’s Care since the mid-90s. The practice is now the largest consortium of obstetricians and gynecologists in the Big Bend, boasting a provider panel of 10 Board Certified OB/GYN Physicians and three Advanced Registered Nurse Practitioners. Their staff roster has grown to nearly 100 employees.

Established by Dr. Robert Ashmore and Dr. Arthur Clements, the practice will celebrate its 30th birthday next year.

North Florida Women’s Care has developed a sterling reputation as a quality medical practice and a charitable and involved local business. Bill has a big heart for charities and has been pleased to work with physicians who share that passion. The practice has an entire Community Outreach Committee dedicated to organizing its support of programs that improve the health and lives of Tallahasseans. They annually support the missions of March of Dimes’ March for Babies, American Heart Association’s Heart Walk and American Cancer Society’s Relay for Life and Making Strides Against Breast Cancer.

To combat tobacco use – the leading cause of health complications in pregnant moms and babies – Bill developed Smoke-Out Tallahassee in 2012. They work closely with Tobacco Free Florida and Big Bend Area Health Education Center. Those seeking a healthier lifestyle can attend IQUIT smoking cessation classes in their OB lobby second Monday of each month.

Bill also serves on several boards, including the March of Dimes and the Medical Group Management Association, representing over 33,000 members nationwide. He is a former member of the Chamber Board of Directors, and the practice was honored to receive the Chamber’s Business of the Year award in 2013.

As a thought leader and innovator in the medical community, North Florida Women’s Care is the first to bring MonaLisa Touch to North Florida. This novel treatment restores vaginal health without hormones, surgery or messy creams. The practice is pleased to have invested in this cutting-edge technology, as it is proving to be a life-changing procedure for women who’ve undergone menopause, hysterectomy and breast cancer treatment.

North Florida Women’s Care is obliged to help develop future leaders and contribute to pioneering research through a partnership with the FSU College of Medicine. Medical students train with NFLWC physicians, and Bill and several staff members serve on the Maternal Mental Health Advisory Board, which has taken powerful steps in identifying signs of postpartum depression and connecting women to care.

For their patients’ convenience, they recently opened new lines of communication. Their Patient Portal launched the Keona Healthdesk this year, which allows patients to contact their nursing staff directly and circumvent the phone lines. As is the case with many businesses, North Florida Women’s Care has found that accessible, frequent communication is vital to providing the highest quality care. Through their educational programs, their robust website and social media postings, and expanding mediums of correspondence, they are a year-long and lifelong resource for women.

To find out more about Bill and North Florida Women’s Care, please visit their website: and connect with them on Facebook, Twitter, Instagram and YouTube.